What does your website say about your company?
As you grow, your company grows with you! Your understanding about where you fit into the industry and your specific target audience becomes clearer; and enables you to intentionally focus your efforts more definitively on your business sector and most profitable target audiences. Your original website design was more likely a start-up marketing tool designed to create awareness about your product and /or services.
Now your business has grown. Its products and services are more fine-tuned and you have evolved! Is it not time to redesign your website so that it is a true reflection of your company as it is today? Website redesigning is not only a necessity, but also a chance to create new awareness of your company, its brand personality and offerings. It is a chance to change the things that did not work in the past and enhance with what you have learned as to what does. Considering what your competitors are doing right might bring new inspiration also.
What should I keep in mind when re-designing my website?
The internet is a vast information network. Having a website may put you on the map; but having a website that can create awareness of your products and/or services in a highly inter-active, user friendly format an essential if you want to stand out amongst your competitors. Think about the times you have been surfing the web for a specific product or looking for a specific service from a rendering company or institution. Most of the time hundreds of options for your search is displayed and in narrowing down the search you will most likely investigate the first 5 options before choosing a company. Let alone, your choice will most likely be based on the quality and professionalism of the website in general.
Professional website design supports your ability to optimize via various SEO tactics so that your company will be identified as one of the preferred choices and rank higher on Search Engines. Few people search beyond the first page.
Companies spend fortunes on the creation of their websites only to find out afterwards that the website does not integrate the necessary SEO functionalities. What looked like a good investment in the beginning leads to disappointment and disillusion. Website redesigning is not only about the optimization factor, but also to create a more user friendly page that is accessible to even to most technologically challenged individuals making a visit to your website a pleasant experience.
Statistics show that more and more Internet users are expecting Mobile friendly websites and companies are losing even loyal clients due to the lack of enabling this function.
Before considering website redesign it is a good idea to do some competitor research. See what works and what doesn't. Find a knowledgeable partner to empower you with information as to what is required and expected in this current digital era, continuously evolving and changing day by day. So are the needs and expectations of Internet users – your clients!
Who to contact for website re-design?
Commonly it seems that companies tend to use the same web development team who originally designed the first website; and if they specialize in website optimization and you feel satisfied they can supply our needs, by all means. Be open however, to do your research on the best Website Design companies to ensure your upgrade and re-design is successful.
For almost a decade, reputable companies have trusted Ten21 with their projects. We are experts in the field from start-up productions to highly complex scripting, E-commerce and SEO integration. We would be pleased to discuss your requirements and support your questions.