Website Design Information
Website design
Why a website? Hey wake up man . . . it's the 21 st century; the technology boom is upon us.
Don't think of a website as just an information section on the web forming an extension of your printed media. Think of it as an inexpensive, cost effective marketing tool that takes your products and/or services into every household across the globe.
A commercial website can become an important adjunct to your company. In some cases, it will be the main way in which your customers and others interact with you in the future.
But, u nlike magazines, newspapers, TV shows or any other existing form of communication, the web is very limited in what it can show. It requires constant updating and maintenance to evolve and stay current. Many websites were, and still are, designed in a way that makes it difficult to change anything. Consider also the operations aspect of the site, such as response time.
Ways to make life easier for you and your customers.
It is a digital information library. Online research and product catalogues can cut down on customer calls research time and constantly having to update time sensitive materials.
In a society that expect fast food, fast service and fast cars, a slowly operating site will frustrate your users and cause them to quickly move elsewhere.
24 hour virtual employees
Think of your website as an automated operator. As a virtual employee, your site can reduce customer service representatives, burden by taking over repetitive tasks such as answering you most frequently asked questions, gathering information and automatically sending out responses.
People from other time zones and countries will be able to work around their schedules not yours.
Instant research
You will know immediately via your site whether your customers are raving or complaining. With in weeks a nagging grey area will become clear, without costing you a lot of time and resources.
You can even track traffic through your site and find out which of your products and services interest your customers the most.
The cyber store front
If you have a mail order or retail business, and want to expand sales, but have a tight marketing budget use you website as your cyber store front with out having to pay for printing and mailing catalogues.
Here is a helpful checklist when planning your website.
Proper planning is the key to assuring your website design goes smoothly. Assess you goals and create a plan accordingly.
Here is your checklist for launching a new website.
Putting together a website requires a blend of publishing, a good user interface and technology. The three main activities in visiting a website are reading test, viewing images and interaction .
Do you have a URL (i.e. www.yourcompany.co.za )?
Do you have a hosting provider for the URL?
Do you have existing marketing materials and copy that you can use for your website?
Do you have a site structure and navigation developed? The easiest way to achieve this is to create an outline of the structure you would like for your site.
Do you have all the content for your site e.g. photos, video clips,
Do you have all your company information compiled (home, about us, products, services etc.)
Do you need a database or eCommerce database developed for your website?
Do you want or need photographic elements for your website?
What are your marketing goals for the site? (e.g. search engine marking, online marketing, off line marketing?
If you have all or most of the above answers you are ready to develop your new website or even revamp your existing website into a more user friendly client based information package that will reach your target market more profoundly. It is important to ask yourself, “Is it easy to use and understand?”, “Why do some sites get visited while others become lost on some electronic side street?”, “Exactly who do you want to attract to your website and why would they visit your site as opposed to going somewhere else?”
In this case optimising you website is as important as the actual website design.
1021 media and design specialize in all of the above components and will assist in all areas where you find yourself running into a brick wall.
Remember, in a successful website, it's the graphics that grab you, but it's the text that does the selling.
Contact Information
1021 Media and Design
82B, Aspen Crescent
Zwartkops
Centurion
0157
South Africa
012 663 8661 http://www.1021.co.za Mobile phone: 083 281 0909
Fax: 0866 333 248
Email address: info@1021.co.za
Description:
Website Design and Development, Online Marketing, Graphic Design, Multimedia, Photography, 3D
Categories: Website Designer |